{"id":30,"date":"2022-06-10T02:57:01","date_gmt":"2022-06-10T02:57:01","guid":{"rendered":"https:\/\/uma.expertdigitalmarketers.com\/?p=30"},"modified":"2022-08-11T15:59:33","modified_gmt":"2022-08-11T15:59:33","slug":"digital-transf","status":"publish","type":"post","link":"https:\/\/uma.expertdigitalmarketers.com\/index.php\/2022\/06\/10\/digital-transf\/","title":{"rendered":"Digital Transformation Guide for Businesses"},"content":{"rendered":"\n<p>Across industries, the&nbsp;<a href=\"https:\/\/digitalmarketinginstitute.com\/resources\/ebooks\/dmi-member-survey-covid-19\" target=\"_blank\" rel=\"noreferrer noopener\">Covid-19 pandemic forced many companies to accelerate<\/a>&nbsp;their digital transformations to compete and even survive.<\/p>\n\n\n\n<p>As the world and its consumers become more digital, a company\u2019s success is contingent on how digital it can become. This applies to both B2C and B2B sectors as consumer behaviors, knowledge consumption and processes have now changed.<\/p>\n\n\n\n<p>In 2022, spending on digital transformation technologies and services is projected to reach $1.8 trillion and increase to $2.8 trillion by 2025&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/870924\/worldwide-digital-transformation-market-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">according to Statista<\/a>. That growth demonstrates how much companies are planning to invest to compete.<\/p>\n\n\n\n<p>So, how can your business drive its transformation to be where your customers are? And what strategies are different industries using to ensure their long-term survival in a digital world?<\/p>\n\n\n\n<p>In this blog, we\u2019ll dive into the ins and outs of digital transformation by exploring:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Digital transformation definition<\/li><li>Steps to digital transformation<\/li><li>Examples of digital transformation<\/li><li>Benefits of digital transformation<\/li><li>Digital transformation trends<\/li><li>Digital transformation mistakes<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heading_64557\">Digital transformation definition<\/h2>\n\n\n\n<p>So&nbsp;<a href=\"https:\/\/digitalmarketinginstitute.com\/resources\/podcasts\/podcast-013-what-is-digital-transformation-clark-boyd\" target=\"_blank\" rel=\"noreferrer noopener\">what is digital transformation<\/a>? If you type that question into Google, you\u2019ll get billions of results. There may be a misconception that digital transformation is just about technology, but that\u2019s not the case.<\/p>\n\n\n\n<p>Digital transformation is a foundational change in how an organization operates, communicates, and engages with customers. It\u2019s a disruption to the \u2018traditional\u2019 way of operating to become more digital. It\u2019s also about&nbsp;<a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/how-to-create-and-cultivate-a-digital-culture-in-your-organization\" target=\"_blank\" rel=\"noreferrer noopener\">cultivating a digital culture<\/a>&nbsp;and upskilling the people in your company as it takes a team to work through a transformation.<\/p>\n\n\n\n<p>As Brian Corish, Managing Director of Accenture Interactive simply puts it: \u201cDigital transformation is reinventing the business model. It\u2019s reinventing processes\u201d\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>you can read more <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/how-to-drive-the-people-part-of-digital-transformation\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/p>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:800px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/s.w.org\/images\/core\/5.8\/forest.jpg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p>gshasdjahfsdf jhfjsjfhsjfhdzdcbczjksfhhaghljda jhffjhdgbmzdjgjsdfdjh jaddhjjsjakdhkfjsfh jdjdadjadssdsjchxcgxjcjxchhzchksjjhsfsj jsdhkafjakjhafnvjksdfj kdfjkfslfhskfjsdjdvhdjsskd<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Digital transformation is really about transformation of people, not just your business. In this episode with host Will, digital marketing and branding specialist Clark Boyd breaks down the five myths of digital transformation and looks at how changing your digital mindset and culture are more important than just buying the latest tech solution.&nbsp;<\/p>\n\n\n\n<p>The people part of&nbsp;<a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/digital-transformation-business-guide\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation<\/a>&nbsp;is just as important as the technologies, processes and infrastructure involved.&nbsp;<\/p>\n\n\n\n<p>A huge aspect of digital transformation is the&nbsp;<a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/how-to-create-and-cultivate-a-digital-culture-in-your-organization\" target=\"_blank\" rel=\"noreferrer noopener\">culture of a business<\/a>&nbsp;and what it offers in terms of learning and development, not only to drive digital maturity but to demonstrate investment in the future of its employees.<\/p>\n\n\n\n<p>As the pressure to improve learning and development opportunities continues to intensify across industries, those charged with skills progression need to develop new ways to empower employees while offering opportunities to grow within the business.<\/p>\n\n\n\n<p>According to&nbsp;<a href=\"https:\/\/learning.linkedin.com\/content\/dam\/me\/learning\/resources\/pdfs\/LinkedIn-Learning-2020-Workplace-Learning-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn\u2019s Workplace Learning Report<\/a>, 94% of working professionals confirm they would remain loyal to their current business if it invests in their continual learning and development.&nbsp;&nbsp;<\/p>\n\n\n\n<p>So, how do businesses drive the &#8216;people&#8217; part of digital transformation? To answer that we need to explore the three essential elements of the process: mindset, skillset and toolset.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heading_65158\">1) Mindset<\/h2>\n\n\n\n<p>When it comes to digital, the mindset stage of the&nbsp;<a href=\"https:\/\/digitalmarketinginstitute.com\/resources\/ebooks\/digital-marketing-skills-industry-technology-for-2022-and-beyond\" target=\"_blank\" rel=\"noreferrer noopener\">transformation process is about leadership, strategy and culture<\/a>. Here, the end goal of the business is adopting a culture with digital threaded into its DNA.<\/p>\n\n\n\n<p>While the lack of buy-in from senior executives was once cited as the reason for the slow progression of digital transformation, it now seems to be the involvement of frontline staff that is causing obstacles.<\/p>\n\n\n\n<p>While CEOs are heavily involved in (and committed to) transformational change, many frontline employees find the process more challenging. Yet, while this is the case, studies from&nbsp;<a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/three-new-mandates-for-capturing-a-digital-transformations-full-value\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey &amp; Company<\/a>&nbsp;show that many leading organizations find it harder to attract and upskill tech-savvy executives than talented technical frontline staff.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mydmi.imgix.net\/McKinsey_upskilling.jpg?fm=jpg&amp;ixlib=php-3.3.1&amp;q=40&amp;w=652&amp;s=b44cf5c544b6578df5bea38d6197a3ba\" alt=\"Upskilling talent\"\/><figcaption>Upskilling talent<\/figcaption><\/figure>\n\n\n\n<p>To reap the rewards of a seamless digital transformation process and ensure everyone is engaged in the process, the solution is two-fold; communication and empowerment.&nbsp;<\/p>\n\n\n\n<p><strong>Communication<\/strong>&nbsp;\u2013 Companies with senior executives that communicate with employees across all levels of the organization are far more likely to achieve transformation success compared to those who don\u2019t employ it.&nbsp;<\/p>\n\n\n\n<p>In fact, businesses with effective communication programs and support are&nbsp;<a href=\"https:\/\/teamstage.io\/communication-in-the-workplace-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">3.5 times more likely<\/a>&nbsp;to outperform their rivals. What is seen to work in terms of communication is:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Clear communication on transformation objectives<\/li><li>CEO\u2019s visible engagement with transformation<\/li><li>Regular access to information and relevant data<\/li><li>Senior leader visible engagement<\/li><li>Ability of frontline employees to see visible changes in day-to-day work<\/li><li>Continual commitment to staff training, learning and development across the organization<\/li><\/ul>\n\n\n\n<p>Digital technologies can be very helpful in aiding communication and these channels should be leveraged to engage staff such as social media channels, change management apps or games and live feedback tools.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Across industries, the&nbsp;Covid-19 pandemic forced many companies to accelerate&nbsp;their digital transformations to compete and even survive. As the world and its consumers become more digital, a company\u2019s success is contingent on how digital it can become. This applies to both B2C and B2B sectors as consumer behaviors, knowledge consumption and processes have now changed. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Transformation Guide for Businesses | uma&#039;s blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uma.expertdigitalmarketers.com\/index.php\/2022\/06\/10\/digital-transf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Transformation Guide for Businesses | uma&#039;s blog\" \/>\n<meta property=\"og:description\" content=\"Across industries, the&nbsp;Covid-19 pandemic forced many companies to accelerate&nbsp;their digital transformations to compete and even survive. 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